David J.
Danto
AV, Collaboration, IoT, Technology, UC and Video Industry Consultant and
Analyst
Director of Emerging
Technology
Interactive
Multimedia & Collaborative Communications Alliance
eMail: ddanto@IMCCA.org Follow Industry News: @NJDavidD
(Read David’s Bio) (See
David’s CV) (Read David’s Other Blogs & Articles)
A View From The Road Volume 12, Number 5
Year End Wrap 2018
In This Edition:
· LDI – I Hardly Recognize You
· The Collaboration Industry As 2018
Closes
· Consumerization In Full Force
· CES On The Horizon
Greetings from Las Vegas, where I’ve just attended LDI 2018 – the thirtieth
anniversary of this annual staging and lighting exhibition. The show was smaller and less involved than
in years past, with an inordinate number of truss suppliers and display
companies. I’d guess that 70 percent of
the firms (and attendees) here have never heard of a Leko or a Fresnel - testimony to how far the industry
has changed - or matured – take your pick.
There were many more display manufacturers here than in years past –
with live video being a huge part of the staging experience regardless of venue
or event.
I have little new to report from this show this year (at least little of
any use - there were the Smoke Bubbles I
tweeted about, but I’ve yet to think of a valid use case for them.) I did get to catch up with Rob Sheely and Tom Mingo (ex Vaddio
folks) who are now running the reassembled Williams AV. They’ve created a series of products to make
collaboration in conference rooms easier, including some new technologies that
let you initiate room audio conferences from your mobile phone into a room’s
integrated system. Click here to watch them
tell you about it from the expo floor.
~~~~~~
This event is always the last one of the year on my industry calendar, and
it gives me the opportunity to look back at what’s happened and reflect a
bit. As far as the collaboration space
is concerned, I sense the industry is in an interesting transition period
again. The silence from the major
players in the space is deafening. There
are no compelling messages from any of the large collaboration players. Sure, many are boasting about their team chat
products and/or offerings, but I’m sensing that that is going to go down as one
of the bigger hype-cycles in our industry.
Team chat is fabulous – for teams – not for organization wide use in
organizations of any size. When you try
to scale it it becomes like trying to carry too many
boxes – collapsing from its own weight and cultural instability. I’ve used just about all of the platforms – and
gotten a lot out of them – but when you try to add too many people to the
platforms, and someone in the group or organization doesn’t participate as they
should, the resulting emails, calls, etc. increase your workload instead of
reducing it.
When you look at the the traditional collaboration space, Cisco recently
had a management transition and has had many of their high-level team depart,
Plantronics-Polycom is still gearing up for their re-launch, Microsoft is
focused completely on Teams (see above), and many of the other players are also
retrenching or are too small to take notice of.
In fact, other than Zoom, no one is really moving the collaboration
market with effective messaging (with Zoom’s seen at airports, on radio, on
billboards, etc.) Not taking anything
away from Zoom and their terrific platform, but it’s odd that almost no firms
in the industry have figured out how to effectively compete against them with
alternate compelling messaging. I
assume someone will eventually figure out how to compete with messaging again.
We are continuing to see new players and new combinations in the
collaboration space. Crestron for one
has just released a compelling
suite of systems with an Azure based management platform. Look for people to finally notice them in a
new light. Also, the historically
Ex-Tandberg firms Pexip and Videxio
have announced
they are going to combine forces into one company. That’s interesting from a number of angles,
including how their very different software licensing business model and their
managed services model might combine / augment / detract from each other’s
position. (It will also be interesting
because of Pexip’s position as the only approved
interoperability system for Google Hangouts Meet and the only on-prem certified interoperability system for Microsoft Teams
video, as well as because Videxio is just about the
only firm I have seen figure out how
to compete with Zoom’s messaging.)
~~~~~~
Those of you who’ve read my past blogs understand my take on
consumerization – the reality that enterprise users are now taking a back-seat
to the needs of the consumer market.
There were a few interesting developments in that space as well this
year. Clearly AI in some form or another
will take a much greater role in controlling our rooms and systems. Just recently Amazon announced that its Echo
device (Alexa) will
be able to reserve conference rooms for you. This is an early approach to the voice-first
control space, but one where we’ll definitely see more activity in the near
future. In addition, Facebook recently
announced they are releasing a home videoconferencing / smart speaker system
called “portal” based on their Messenger platform. (While the technology seems impressive, critics
have assailed their credibility in the space.) Please don’t see these activities as
one-off intrusions. Savvy collaboration
industry people have been aware of FANG (Facebook, Amazon, Netflix, Google) or
GAFA (Google, Amazon, Facebook, Apple) for years now. These powerhouse firms will surely change the
space – or at least people’s perceptions of how easy and reliable collaboration
should be. This is the new normal. You’re not competing against immersive TelePresence anymore.
~~~~~~
Ideas around of Consumerization should lead you to thinking about the CES
(formerly called a dozen things including the Consumer Electronics Show.) Hotels and planes are already filling-up (at the typical astronomical
rates for the week which I’ve blogged about before) and appointments are
being made. Are you attending? If not, allow me to belittle you for a
moment. The collaboration space, the AV
industry, and all communications and technology are being driven by trends that
are first revealed at this event. If you’re
not going you’re resolving not to keep learning about the leading edge (and
might as well retire.) Seriously, do
consider going. The insights I learn
there set the tone for the following year.
Registration
for qualified attendees is available here.
~~~~~~
That’s it for this edition of A View From The Road. The next one will be after the aforementioned
CES 2019. May you have a happy and
healthy holiday season and a joyous new year with family and friends.
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This
article was written by David Danto and contains solely their own, personal opinions.
David has had over three decades of experience
delivering successful business outcomes in media and collaboration technology
for various firms in the corporate, broadcasting and academic worlds -
including AT&T, Bloomberg LP, FNN, Morgan Stanley, NYU, Lehman Brothers and
JP Morgan Chase. He is now a consultant for the collaboration, multimedia,
video and AV industries. He is also honored to serve as IMCCA’s
Director of Emerging Technology and as the editor of Sound and
Communication’s IT/AV Report. David can be reached at DDanto@imcca.org and
his full bio and other blogs and articles can be seen at Danto.info.
Please reach-out to David if you would like to discuss how he can help your
organization solve problems, develop a future-proof collaboration strategy for
internal use, or if you would like his help developing solid, user-focused
go-to-market strategies for your collaboration product or service.
All
images and links provided above as reference under prevailing fair use
statutes.