David J.
Danto
AV, Collaboration, IoT, Technology, UC and Video Industry Analyst
Director of Emerging
Technology
Interactive
Multimedia & Collaborative Communications Alliance
eMail: ddanto@IMCCA.org Follow Industry News: @NJDavidD
(Read David’s Bio) (See David’s CV) (Read David’s Other Blogs & Articles)
A View From The Road Volume 13, Number 3
NAB 2019
Greetings from Las Vegas and the 2019
National Association of Broadcasters conference.
I start this blog with the actual,
official show graphic (above) from this year.
It is a truly stunning and ironic acknowledgement of the disjointed
nature of what this conference has become.
What was once an event about broadcasting (television technology and
content) now has bits and pieces of multiple things slapped in where ever they
can get them to fit. The importance of
this conference to what I personally do has diminished over the years – so admittedly
I spent very little time here (one and a half days.) What I write below are the impressions and highlights
as I saw them – and admittedly it is far from a comprehensive show review.
The largest point to make is the
smallest – there are far fewer attendees here then there were in the past. I reported last year that
the attendance in the central hall – the traditional broadcaster’s space – was lighter
than in the software space in the south halls.
Well, this year it was lighter everywhere. The on-site parking lots were half empty (and
some of that can be chalked-up to ride-sharing, but not all of it.) The conference organizers offered ‘extended
deadlines’ on all their promotions to try and drive more attendance this year,
and have already announced that next year’s show will be the first one in
recent history that will start on a Sunday instead of a Monday. The bottom line is that this show is
struggling to retain an audience.
In line with this, there were a
number of new topics offered at this year’s conference. The Esports
Experience was one of the more prominent ones, with the NAB executives trying to
expose their attendees to “new trends and business opportunities” in light of
the fact that only 30% of current attendees identify themselves as being in the
traditional broadcast industry (reference
from here.)
-
Other new conference topics
included the imminent rollout of 5G services and the future of in-car
experiences. It looks like the NAB show
management is trying to copy the CES themes of earlier this year to expand
interest in the show. If I were them I’d
try to focus on pure broadcasting and attempt to merge the areas of interest so
that all exhibitors could reap the benefits of attendee exposure. That doesn’t appear to be their current
strategy.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
There were a few highlights I noted
in my admittedly brief visit:
·
Automated HD video production – the Pixellot
company showed their Pixellot
Prime service. This firm offered
automated sports programming for high-school, college and community events in
the past, but this new system rivals professional broadcast production for
professional sports. Imagine equipping every
stadium with this automated service and never needing to hire production crews
again. It is a game changer.
·
8K cameras are now a common thing, with entries
from Panasonic, Sharp, Sony and others.
Rather than awaiting 8k broadcasting technologies to be common, these
cameras are coping the industrial collaboration trend of being able to do ‘region
of interest’ framing of a 4k image within an 8k palette. Adding the AI to do this automatically (like
the kind being used by Pixellot above) will also be a game changer for
broadcasting.
·
Editing software from multiple firms is dropping
significantly in price. You can get features
and abilities that once cost thousands of dollars for a couple of hundred. Is it no wonder why there are less and less
exhibitors and attendees at this show.
·
The word “podcasting” was everywhere, as many
exhibitors and manufacturers want to capture this emerging trend of smaller,
less-expensive production and distribution method. We’re approaching the time when handheld,
lower production value video will be the norm in broadcasting, and traditional
production will be the exception.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Finally, I felt it important to
recognize that, with all the transformational changes in the industry over the
last 50 years, some things never change.
The Electro-Voice booth still
proudly showed their 635a microphone – ‘The Hammer’ as we called it, not
changed at all from the version I used in staging nearly 50 years ago. Why change perfection…..
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
That’s it for my brief visit
to NAB 2019. Look for my next View From The Road from
InfoComm 2019 in June. As opposed to the
last number of years, the IMCCA and I are not at all
involved in the planning and vetting of the UC track or Emerging Trends day
there, as Avixa preferred to handle those tasks
internally rather than use an industry accredited group like ours to ensure the
quality and value of the track and presentations. We wish them well as they plan an exciting
event. The Spring
issue of Sound and Communications IT/AV Report will be available at that
conference – the first complete issue that I’ve personally edited myself. It is themed around emerging technology, and
it’ll be full of some great articles on Team Chat, Data Lakes, Bluetooth, The
Changing Corporate Office Floorplan, and will include an engaging and timely
Viewpoint debate on general compute vs. appliances for room collaboration. It will also have a few opinion columns from
industry analysts and myself on the directions our industry and associations
are taking.
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This
article was written by David Danto and contains solely his own, personal opinions. David
has over three decades of experience providing problem solving leadership and innovation
in media and unified communications technologies for various firms in the
corporate, broadcasting and academic worlds including AT&T, Bloomberg LP,
FNN, Morgan Stanley, NYU, Lehman Brothers and JP Morgan Chase. He is the IMCCA’s Director of Emerging Technology and Poly’s Director of
UC Strategy and Research. David can be reached at DDanto@imcca.org and his full bio and other blogs and articles can be
seen at Danto.info.
All images and links provided above as reference under
prevailing fair use statutes.