The 2015 Prediction Match Game

David J. Danto

Principal Consultant, Collaboration / AV / Multimedia / Video / UC

Dimension Data

Director of Emerging Technology

Interactive Multimedia & Collaborative Communications Alliance

eMail: David.Danto@DimensionData.com Follow Industry News: @NJDavidD

The 2015 Prediction Match Game

I received a number of calls and emails from colleagues and friends saying they were disappointed I chose not to make any light-hearted predictions for 2015. I explained in my year-end IMCCA blog that I felt our industry had lost a bit of its sense of humor this year and I didn’t want to receive any more nasty-grams. At the urging of others I’ve reconsidered – at least a bit. Here are a handful of predictions for 2015 – without attribution. You guys can have fun trying to figure those out. Email me your letter-number match guesses and I’ll let you know you if you got them right. Get all of them right and be the first to guess the names of the subjects I was thinking of and I’ll send you a brand new Bluetooth UC headset (brand name withheld to protect the innocent) as a prize. My email addresses (as always) are in the last paragraph on the page. Disclaimer to the humor-challenged – THIS IS SUPPOSED TO BE FUNNY FOLKS – please don’t take it too seriously.

Match the lettered subjects below with the numbered predictions

A. A firm in the collaboration industry

B. A firm that isn’t really sure if it’s in the software or hardware industry or if it’s selling to consumers or enterprises

C. Another firm that isn’t really sure if it’s in the hardware or software business

D. The majority of resellers in an unnamed industry

E. A major industry conference

F. An industry analyst

G. A Blogsite

H. A huge technology manufacturer

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1. Will release an on-line article that shows that the devil “isn’t really all that bad”, and “has done much for our culture – especially with the new upgrades.” In an amazing coincidence, this will all happen shortly after being put on retainer by hell.

2. Will issue a press release that manages to state record sales, technology firsts and a massive layoffs all in the same sentence.

3. Will announce late in the year that they are rebranding their desktop operating system to “X-Box for computers” because so many of their X-Box customers think so highly of that name.

4. Will announce that it is changing its name again to “analyst-con” as no actual enterprise users have shown up for years.

5. The 14 remaining employees will announce that “it was only kidding” with all that stuff over the last few years and will rename its multipoint system “Eagle-Eye RMX” and its codecs “Sort Of Eagle-Eye boxes but really with software in them.”

6. Will make history as the first website that was actually rejected by its content as all the words on it will resign in protest of the grammatical abuse and borderline authors. Site owners will respond by writing a song.

7. Will continue to ignore industry trends for simplicity and continue building customized systems, launching this customized, automated napkin as a new industry standard mid-year.

8. Will again announce that its new infrastructure systems are coming “really, really, really soon” and will sue a few more companies to pass the time till they do.

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Here’s to a 2015 filled with health and happiness, peace and prosperity – for you, your loved ones and your organizations. Happy Holidays and Happy New Year!

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This article was written by David Danto and contains solely his own, personal opinions. David has over three decades of experience providing problem solving leadership and innovation in media and unified communications technologies for various firms in the corporate, broadcasting and academic worlds including AT&T, Bloomberg LP, FNN, Morgan Stanley, NYU, Lehman Brothers and JP Morgan Chase. He now works with Dimension Data as their Principal Consultant for the collaboration, multimedia, video and AV disciplines. He is also the IMCCA’s Director of Emerging Technology. David can be reached at David.Danto@Dimensiondata.com or DDanto@imcca.org and his full bio and other blogs and articles can be seen at Danto.info. Please reach-out to David if you would like to discuss how he can help your organization solve problems, develop a future-proof collaboration strategy for internal use, or if you would like his help developing solid, user-focused go-to-market strategies for your collaboration product or service.

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