David J. Danto
Principal
Consultant, Collaboration/ AV / Multimedia / Video / UC
Dimension Data
Director of
Emerging Technology
Interactive
Multimedia & Collaborative Communications Alliance
eMail:
David.Danto@DimensionData.com Follow Video &
Technology Industry News: @NJDavidD
(Read David’s Bio) (See
David’s CV) (Read David’s Other Blogs & Articles)
The
Right Tool For The Job
About
thirty hours after coming out of ACDF
surgery, I left the hospital to go home.
Five days later my surgeon removed the dressing and said it wasn’t
needed anymore. The next day I went out
to dinner with my family. Yes,
completely healing will take many more weeks, but the fact that I could get
back into the game this quickly is a testament to the people who helped me and
the tools they used. They had my neck
open for about six hours, shifting stuff around as if they were moving-in and
rearranging the furniture. If they had
done the cutting and moving using barbecue tools or a spork I’m sure the outcome would
not have been as good. Yes you can cut
skin with a grill knife - it does cut - but you wouldn’t be happy with the
results.
Using the “right tool for the job” is an essential part
of any strategy for success. It is the
difference between doing an excellent job and a poor one. That’s why it was so interesting and poignant
when a headlining court trial recently made news as they tried to bring
in testimony using Skype videoconferencing.
Did the videoconference connect the two parties – yes. Was it adequate to meet the need? It was about as adequate as the spork in
surgery.
Once the name of the Skype account was
televised, a number of people unrelated to the trial began calling that
account. The remote testimony was
continuously blocked by pop-up notifications from the callers – to the point
where the video had to be scrubbed. Were
these callers idiots? Probably, but you
can never deploy a system that assumes idiots will never show-up.
The incident showed a stunning lack of knowledge in that
jurisdiction about the professional use of video technology. There were and are about a dozen other ways
this trial could have employed a more appropriate solution for little or no
cost. It also punctuates some frequent
professional advice I give to organizations looking at collaboration tools –
there is no single right answer, no single tool or application that can meet
all of an organization’s needs. It’s all
about the blend…
Skype in and of itself is fantastic. I use it all the time. When I’m on the road it helps me stay in
touch with my family. Its critical limitation
in this instance is that once someone “knows your number” (account name) they
can call it. (I see this problem all the
time. HR professionals like to do
interviews over video nowadays, but once they’ve given out their Skype account
name all the candidates have it – the ones that get the job and the ones that
don’t.) Skype is simply not an effective tool when interruptions or failures
would have real business impact, or when having one’s account name published is
a bad idea.
The organizations I work with are advised to “lead with
people, not technology.” Detail all the
real organizational drivers for collaboration tools – including internal and
external, employee and client, mission critical and nice to have – and create a
matrix showing this actual user and use-case segmentation, being sure to speak
with your actual users as part of the process.
Only after that point do you even begin looking at solutions. Organizations may need immersive rooms,
traditional room systems, desktop hardware and/or software systems, mobility
solutions and / or related services.
These options can run from multiple hundreds of thousands of dollars
down to “free” with many choices in-between.
No two organizations have exactly the same mix of needs. Picking the right blend for each
organizations is the difference between excellent experiences and…well, doing
surgery with a spork.
Feel free to drop me a note if your organization has been
spork-ed enough and would like some advice and/or support on creating your
collaboration strategy. I can even
connect with you on Skype if that’s all you have today, but I’ll show you how
to do it securely and privately.
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This
article was written by David Danto and contains solely his own,
personal opinions. David has over three decades of experience providing problem
solving leadership and innovation in media and unified communications
technologies for various firms in the corporate, broadcasting and academic
worlds including AT&T, Bloomberg LP, FNN, Morgan
Stanley, NYU, Lehman Brothers and JP Morgan Chase. He now works with Dimension Data as their Principal
Consultant for the collaboration, multimedia, video and AV disciplines. He is
also the IMCCA’s Director of
Emerging Technology. David can be reached at David.Danto@Dimensiondata.com
or DDanto@imcca.org and his full bio and other
blogs and articles can be seen at Danto.info. Please reach-out to David if you would like
to discuss how he can help your organization solve problems or develop a
future-proof collaboration strategy.