David J. Danto
Principal
Consultant, Collaboration/ AV / Multimedia / Video / UC
Dimension Data
Director of
Emerging Technology
Interactive
Multimedia & Collaborative Communications Alliance
eMail:
David.Danto@DimensionData.com Follow Video &
Technology Industry News: @NJDavidD
(Read David’s Bio) (See
David’s CV) (Read David’s Other Blogs & Articles)
Goodbye Forever – Things Gone With The Wind
2013 is in its final
days and will soon be only a memory. As
you might recall, some people believed the Mayans and thought this
year would never even happen.
Thankfully the Mayans were wrong (or at least incorrectly
interpreted) and we’re all still here.
But there are many things that we have in fact said “Goodbye Forever”
to, and 2013 certainly added to the list.
For
example, when was the last time you went to the video rental store to get a
movie to watch; or put your name on a waiting list for a popular title; or
waited in a long Friday night line to check-out your movie selections? Between firms like Netflix and Amazon mailing
DVDs to our homes and streaming them to us on demand, and cable television
systems upgrading their systems to be able to deliver on-demand content, we
just no longer have a need to patronize neighborhood stores for video content. Well, if you hadn’t noticed, the stores are
not there anymore. Blockbuster
closed its last few stores in 2013. Renting
a DVD (or heaven forbid – a videocassette) at a store is history – technology has
changed our behavior forever. Goodbye
video rental stores.
As
I mentioned earlier this year, improvements in technology don’t always improve
customer experiences. The airline
industry, for example, uses technology to squeeze customers out of every dime
they can. As a pretty moderate frequent
flyer myself (Premier Platinum) the airline I fly (United) promises me free
first class upgrades if seats are available “as early as 72 hours / 3 days”
before my flight is scheduled to leave.
How many upgrades did I see in 2013 at that 72 hour point – ZERO. Nowadays, United makes that hollow promise to
our face (and
on their website) but in reality uses improvements in technology to try to
sell that available seat to every passenger that checks in for the flight. Only if no one buys it, or is expected to buy
it, will United actually give me that free upgrade – and it’s likely to be only
just before I board if I’m very lucky, or after I’ve boarded (and already found
nearby room for my carry-on) if I’m not.
2013 saw the end of the “advanced, free upgrade” for the US based
frequent traveler. (How are these
policies helping United’s bottom line you might ask? Duh, they’re not. Data shows that United
is losing 300,000 customers a month due to their customer unfriendly
policies – all masked in an ironic
revival of the “Friendly Skies” marketing campaign.) Most of the major US carriers are now
looking to monetize the perks that were previously given as a reward for
loyalty. Add to that the carriers’
decision to switch to thinner,
less comfortable seats, and the perspective clearly shows both the
beginning of the end of comfort for the frequent flyer and the beginning of the
end of passenger loyalty. Goodbye free, advance upgrades.
2013 also marks the
beginning of the end of the Blackberry mobile device. Once so popular and addictive it was known as
a “Crackberry,” RIM has fallen
apart so much that very few can imagine its survival. Even its co-founder and former CEO has
abandoned plans to help revive it.
There are some
great articles on why something so popular failed so miserably in the
end. Most believe that any firm that
does not have the ability to pivot – to adapt to a changing market even if it
forces a change in that firm’s core product – will surely fade away as soon as
a more nimble firm comes along to change the game. Goodbye Blackberries.
Another
technology death that many didn’t even realize was that of the home
stereo system. When I was a young
adult I can clearly remember the first time I could afford an all-in-one stereo
system. It had two outrageously heavy speakers,
a receiver/amplifier, a turntable, a cassette deck and an aux input (just in case
some new technology came along that I’d want to add to it – or be really
adventurous and connect it to my TV.)
That standard of our technology lives gave way to the portable, all-in-one system, which gave
way to much smaller, high-end component
– mini stereo systems. Well, those are
mostly gone too. Today (with the
exception of home theater systems that use very small surround-sound speakers
and a subwoofer) most people use a small, amplified speaker with an iPod dock
as our home stereo – that is unless you’re under 25. For that generation a personal stereo system
means computers,
iTunes, Pandora and miniature powered speakers. Goodbye home stereo systems.
Saying
goodbye to the technology staples of our life is nothing new. When was the last time you used a payphone –
or even saw one in fact? When was the
last time you actually dialed a telephone – or if you’re young enough, when
have you ever even seen a rotary telephone (other than in the movies?) When was the last time you played a record
album on a phonograph? When was the last
time you actually called an airline to get flight status – or a movie theater
to get show times? Change is the only
constant in all of these examples.
Technology changes, consumer and enterprise demand changes, and
therefore our life experience changes. Sometimes
this makes things better and sometimes it makes it worse. The key for us – just like for technology
companies - is to continue to adapt to change.
(As a consultant in the collaboration space it’s my job to be aware of changes
that will happen in the near future and make sure my clients are prepared to
adapt to them.)
Here
is my wish for you that 2014 brings you only changes you like, and that you
stay nimble in adapting to them. As they
say, keep your seat-belts fastened as it gets pretty bumpy from here. For today
though, join me in saying goodbye forever to the things of our past – just more
old acquaintances that
should be forgot and never brought to mind.
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This
article was written by David Danto and contains solely his own,
personal opinions. David has over three decades of experience providing problem
solving leadership and innovation in media and unified communications technologies
for various firms in the corporate, broadcasting and academic worlds including
AT&T, Bloomberg LP, FNN, Morgan Stanley, NYU, Lehman Brothers and JP Morgan
Chase. He now works with Dimension Data
as their Principal Consultant for the collaboration, multimedia, video and AV
disciplines. He is also the IMCCA’s
Director of Emerging Technology. David can be reached at David.Danto@Dimensiondata.com
or DDanto@imcca.org and his full bio and
other blogs and articles can be seen at Danto.info. Please reach-out to David if you would like
to discuss how he can help your organization solve problems or develop a
future-proof collaboration strategy.
All image and links provided above as reference under
prevailing fair use statutes.