Videoconferencing Returns Hours To Your Day
Published 9/18/2012
David Danto
Principal
Consultant - AV / Multimedia / Video / UC,
Dimension
Data
Director
of Emerging Technology, IMCCA
By now,
everyone has heard how the successful implementation of collaborative
communication tools increases productivity. Many people look to
videoconferencing to minimize business travel (and the related costs), increase
productivity among a dispersed workforce, and improve the quality of
interpersonal communications for employees, potential employees, and customers.
What
people haven't spent a lot of time discussing is videoconferencing's ability to
add hours to the business day. This perspective has a number of multifaceted
examples.
The
most obvious and frequently highlighted example is business travel avoidance.
We all understand that when an executive uses a high-quality telepresence room
to avoid a business class ticket from New York to London, organizations save
money. Add up the cost of the ticket and the other expenses,
and you can easily avoid a minimum of ten thousand US dollars per trip.
Also,
think about the time involved. Not just the hours in flight, but the hour it
takes to get the airport, the two hours early one has to arrive to clear
security, the hour to clear customs -- not to mention the time it takes the
traveler or her assistant to arrange the trip, pack, and organize. That's
anywhere from eight to 20 hours of time lost that a videoconferencing
experience can prevent.
The
more mundane examples of time-saving actually occur more frequently.
Collaboration tools including videoconferencing have made working remotely a
win-win experience. This scenario is becoming more widely embraced in the
workplace as older managers (often biased against teleworking) retire, and
organizations see the real savings in less office space, telephones, etc., not
to mention the benefits to the environment.
Additionally,
a recent Stanford
University study documented how working from home actually improved
the performance and productivity of employees.
Putting
aside these proven benefits for a moment and just looking at the time-savings
reveals results that go far beyond simple business travel avoidance.
Assuming
a one-hour commute to/from an office (which is often less than actual
commutes), twice a day, five times a week, 50 weeks out of the year -- the
amount of time made available is 500 hours. That's just about three full weeks
a year of time returned to the employee, resulting in everything from increased
productivity to better work/life balance.
To
really understand the time-saving benefits that videoconferencing can produce,
we have to look at scenarios that are harder to document. The emergence of
desktop video systems -- both high-end appliances and PC-based systems -- has
made the concept of "video dial tone" a reality. Everyone from
executives on down the line can initiate a high-quality collaborative
communication experience whenever needed. It usually begins with something like
this:
Hi. R U There?
Yup. Whatsup?
Can I show u
the client preso so we can discuss tomorrow's Mtg?
Sure, free
now
The
next click of a button or a mouse opens a videoconference with content sharing.
Few would argue with the productivity increases such a unified communications experience
allows. But how much time was saved? While this will differ from instance to
instance, here is a list of things that didn't have to happen:
·
The
opening of a calendaring application and finding time on the schedules of the
people involved
·
Sending
an invitation to the participants
·
Contacting
a central reservation system/team to find/reserve meeting rooms
·
Distributing
the meeting room information/video calling information
·
Arranging
for the needed (and often separate) AV/videoconferencing support
·
Editing
the presentation into a presentable format and emailing it to the participants
(or printing it for the participants)
·
Walking
down the hall/taking an elevator to the next floor, or going to the nearby
building to actually get to the meeting room.
Even a
conservative estimate of all the steps above would yield a savings of 30
minutes per meeting. If you have only 100 meetings a year, that's still a
savings of 50 hours, and in this case, it’s always time that goes back to the
organization for increased productivity.
Videoconferencing
represents the only real time machine that organizations can buy!
~~~~~~~~~~~~~~~~~~~~~
This blog was written by David Danto and contains solely his own, personal
opinions. It originally was published at UBM’s “The Video Enterprise” website
that was closed down November 1st 2012. Here is a link to the Google cache of the
page with comments. I do not know how
long Google keeps these pages.
David has over 30 years of experience providing problem solving leadership
and innovation in media and unified communications technologies for various
firms in the corporate, broadcasting and academic worlds including AT&T,
Bloomberg LP, FNN, Morgan Stanley, NYU, Lehman Brothers and JP Morgan Chase. He
recently joined Dimension Data as their Principal
Consultant for the collaboration, multimedia, video and AV disciplines. He is
also the IMCCA’s Director of Emerging Technology. David can be reached
at David.Danto@Dimensiondata.com or DDanto@imcca.org, he can be followed on
Twitter @NJDavidD , and his full bio and other blogs and articles can be seen at Danto.info.