Videoconferencing and the Era of Access
Published 8/30/2012
David Danto
Principal
Consultant - AV / Multimedia / Video / UC,
Dimension
Data
Director
of Emerging Technology, IMCCA
In the first
part of this conversation, I wrote a blog describing why a formal usage and adoption plan is critical to achieving ROI
in a videoconferencing implementation. I recommended putting people first --
obtaining actual business needs from a focus group before selecting a product
or service.
As we
look back over the history of videoconferencing, it is easy to identify general
periods of time where one product or system type defined the space. There were
and are always exceptions, of course, but for the most part, our industry can
be split up into eras. Reviewing the past helps us to understand where we are
now and where we're going.
ISDN video cart
If you go back about 25 years, the commercial part of
our industry was formed in the era of the ISDN video cart. Be it Picture-Tel or
V-Tel or some other brand, it was a mobile system with a big CRT that plugged
into the public switched network. It never got connected correctly by the
telephone company on the first try, and users never trusted it to provide any
kind of reliability.
Part of
the reason for that was because of the cart itself. Encouraging users to be
able to disconnect the system and move it around meant no one was able to
constantly monitor it for availability or issues.
Integrated videoconference room
The next significant era would be that of the
integrated videoconference room. This was much more about the aesthetic and
presentation than about the technology. Many organizations wanted to show that
they could afford well designed, permanently installed systems.
The
engineers and AV companies designing these rooms were frequently well over the
top in complexity -- creating spaces that could do anything for anyone, and
therefore did nothing simply or well. The designers created complex control
panels that they could understand, but which frequently intimidated the users.
This
gave birth to the concept of the "AV technician standing by" in case
the inevitable problem occurred and users needed help. (At the time, it wasn't
realized that this was as silly as building a car that needed a mechanic in the
back-seat all the time to operate it.) On top of the complexity, because the
room usually represented a significant expense, it was frequently reserved for
the most important senior meetings, regardless of the need for video -- further
preventing significant video utilization.
Telepresence
A little over five years ago, we were introduced to the era of telepresence, a
word used to represent a significant change in the way video was experienced.
The systems exhibited a simple user interface, life-size participants, the
magic disappearing of the rooms' technology, etc. (I won't take the time to
redefine what has happened to the term and the space again here, but feel free
to read my old
blog about it.)
Love it
or hate it, telepresence reinvigorated the videoconferencing space. It was also
usually really, really expensive, and again limited to important senior
management for their meetings. As good as it could be, very few people in an
organization were able to take advantage of the benefits.
Current
market research shows that what is now known as immersive telepresence has just
about reached a saturation point, with many satisfied firms using it, but few
firms without the technology interested in obtaining it.
Current access era
Which leads us to the question of what will we call
the current era. BYOD? Mobility?
Non-immersive telepresence? These are all good
thoughts, but what I think will really stand out as we look back a few years
from now is that this was the era of "access."
Up
until now, videoconferencing systems were a tool for the privileged few --
senior executives, lawyers, important people. In today's world, videoconferencing
is what is being done by your pre-teenager right now (which is causing your
slow Internet connection as you read this blog). Video is everywhere! We need
it at our home, at our hotel, at the beach, at the airport -- heck, even on the
plane in some cases. We no longer restrict its use to one particular segment of
our organization or one specific room.
Mobility,
excellent software, and Internet connectivity all makes it possible. The
important point to make clear, though, is that the integrated conference room,
the immersive telepresence room, and/or hardware in general are not
"wrong" or "bad" choices. As I always say, it's all about
getting the unique blend right for your organization.
~~~~~~~~~~~~~~~~~~~~~
This blog was written by David Danto and contains solely his own, personal
opinions. It originally was published at UBM’s “The Video Enterprise” website
that was closed down November 1st 2012. Here is a link to the Google cache of the
page with comments. I do not know how
long Google keeps these pages.
David has over 30 years of experience providing problem solving leadership
and innovation in media and unified communications technologies for various
firms in the corporate, broadcasting and academic worlds including AT&T,
Bloomberg LP, FNN, Morgan Stanley, NYU, Lehman Brothers and JP Morgan Chase. He
recently joined Dimension Data as their Principal
Consultant for the collaboration, multimedia, video and AV disciplines. He is
also the IMCCA’s Director of Emerging Technology. David can be reached
at David.Danto@Dimensiondata.com or DDanto@imcca.org, he can be followed on
Twitter @NJDavidD , and his full bio and other blogs and articles can be seen at Danto.info.