Smart Building Technology: AV Firms Must
Evolve Or Die
Published 10/15/2012
David Danto
Principal
Consultant - AV / Multimedia / Video / UC,
Dimension
Data
Director
of Emerging Technology, IMCCA
As a
follow-up to my last
blog, I've just returned from the InfoComm 100 seminar in Reston, Va. The
annual gathering of audiovisual industry thought leaders is designed to assess
and chart the course of the industry. This year's topic, "Smart Building
Technology," encompassed systems, capabilities, building automation,
functionality, and many related concepts. It was a very interesting event to
say the least.
The
attendees brought up a number of points that I found fascinating. The keynote
speaker, Bruce Kasanoff, co-author of Smart Customers, Stupid Companies, said everything in our
lives is getting smart -- devices can track everything, remember everything,
share everything, and do so everywhere. He made a very interesting point that
we should really not think of our smartphones as telephones anymore. They, like
most of the technology we use in our daily lives, are complex sensors that can
absorb enormous amounts of data for later use.
A
number of subsequent speakers from the fields of facilities management, architecture,
and design consulting made some eye-opening points:
·
LEED, the generally accepted guideline for
the design, construction, and operation of green buildings, is neither very
green nor very practical. Among its many problems, it ignores most ancillary
technology in buildings. It completely ignores collaborative technology -- to
the point where one speaker said, "If we wanted the US Green Building
Council to pay attention to multimedia, we would have had to design our
projectors to look like bicycle racks."
·
Building
owners are getting tired of hearing about ROI. For technology to get a serious
look, it should address improvements in cost structure and utilization --
things that really change the game.
·
Formal
facilities management courses are doing a poor job training the next generation
of property managers. Hundreds of graduates recently failed the US State
Department's basic facilities manager exam.
During
the formal and informal discussions, it became clear that the organizations
that manage ICT and multimedia are well positioned to take a leadership role in
smart building technology. All the other disciplines on a construction project
generally carry expertise in just their area, but the AV and technology
integrators already have the burden of managing disparate systems and
technologies (making the codecs, displays, microphones, lights, shades, and GUI
all speak with one another). The building management system would be just one
more item for our high-quality programmers to integrate.
Lots of
people made the point that the multimedia industry is changing dramatically.
The key point was that traditional AV firms need to evolve or die. Multimedia
facilities are no longer about just audio, video, or control. They're about
data collection and data management. The mom-and-pop AV integrators that hang
screens and sell boxes will not survive the transition.
The
InfoComm community also was buzzing with the news that a successor had been
named to Randy Lemke, InfoComm's much admired
retiring CEO and executive director. David Labuskes will take the reins at the end of the
year.
~~~~~~~~~~~~~~~~~~~~~
This blog was written by David Danto and contains solely his own, personal
opinions. It originally was published at UBM’s “The Video Enterprise” website
that was closed down November 1st 2012. Here is a link to the Google cache of the
page with comments. I do not know how
long Google keeps these pages.
David has over 30 years of experience providing problem solving leadership
and innovation in media and unified communications technologies for various
firms in the corporate, broadcasting and academic worlds including AT&T,
Bloomberg LP, FNN, Morgan Stanley, NYU, Lehman Brothers and JP Morgan Chase. He
recently joined Dimension Data as their Principal
Consultant for the collaboration, multimedia, video and AV disciplines. He is
also the IMCCA’s Director of Emerging Technology. David can be reached
at David.Danto@Dimensiondata.com or DDanto@imcca.org, he can be followed on
Twitter @NJDavidD , and his full bio and other blogs and articles can be seen at Danto.info.